The Challenge
To transform dry technical updates into a high-retention entertainment product. The objective was to overcome communication fatigue by replacing easily ignored emails and intranet posts with content that colleagues would choose to watch. This required moving away from standard corporate broadcasting toward a model that earned the audience’s attention rather than assume it.
The Strategy & Execution
I designed the “Tech in 2” format to deliver updates as two-minute episodes on a consistent bi-weekly schedule. As the Lead Producer for a four-person team, I managed the process from concept to delivery and advised on production capabilities to ensure we met our 14-day window. I was heavily involved in the team’s real-time conceptualization and writing sessions, contributing to the creative tone while ensuring every concept aligned with our strategic intent and remained feasible in production. Throughout the season, we treated the series as an iterative project, testing different segment structures and flow patterns to optimize for viewer retention.
Case Study: Change Management. Using cinematic parody and “ghost” metaphors to address employee apprehension regarding AI integration, humanizing the transition through historical tech nostalgia.
To keep viewers engaged, each segments were treated as short advertisements rather than traditional formats. We adopted a fast-paced aesthetic that mirrored contemporary social-media trends and content styles to grab attention quickly. We scaled this approach to market everything from specific software patches to internal organizations. By overseeing the team’s output and reviewing all scripts, I ensured the series became a recognizable internal brand that used entertainment to sell the importance of a resource before directing people back to the source content for full details.
The Result
- Quantifiable Engagement: The series achieved a 60% average completion rate. Through constant iteration of the segment format and mirroring popular digital content styles, we reached a peak completion rate of 80% by the final episode.
- Production Consistency: By establishing a clear workflow, the team maintained a 100% on-time delivery rate across nine episodes. This proved the model was sustainable under a rigorous bi-weekly schedule.
- Brand Recognition: “Tech in 2” became a recognizable internal brand, successfully scaling from technical updates to high-level organizational awareness for groups like Innovation Labs.
- Resource Conversion: The series functioned as an effective discovery layer, driving measurable traffic back to the firm’s intranet and increasing the utilization of existing technical documentation.