Juan Carlos Martínez

Storyteller

Creative Director

Video Producer

Music Producer

Juan Carlos Martínez

Storyteller

Creative Director

Video Producer

Music Producer

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Production Architecture: Ruido Session

  • Year: 2021
  • Client: XICLON
  • Role: Creative Direction & Executive Production
  • Services: Audio Engineering, Multi-Cam Production Design, Post-Production

The Challenge
To transition a studio-bound project into a live force following a pandemic-era debut. The goal was to engineer a high-fidelity introduction to the band’s live energy, bridging the gap between a digital release and a physical performance.

The Strategy & Execution
I led the end-to-end production, serving as the bridge between the visual narrative and the sonic performance. By directing and editing the film while performing and handling the full mix and master, I ensured that the band’s transition to the live world met a definitive professional standard.

The Result

  • 7 Live Performance Videos: A comprehensive visual series established for multi-platform distribution.

  • Commercial EP Release: A polished live record, mixed and mastered for all major streaming platforms.

  • Market Entry: Successfully translated the band’s studio identity into a tangible, performance-ready brand.