Tuve Una Idea • Music Video

The Challenge

To translate the internal chaos of the song’s narrative—impulsivity, anxiety, and obsessive focus—into a cohesive visual language. The objective was to create a narrative-driven performance that integrated the band’s existing album iconography (moths symbolizing a restless, ADHD mind) into a dynamic motion environment.

The Strategy & Execution

I engineered a visual progression that mirrors the song’s building urgency. We opened with a high-contrast, black-and-white aesthetic at a low frame rate to emphasize graphic texture and tension. As the narrative intensifies, I introduced a gradual color saturation and utilized symbolic VFX—digitally rendered swarms of moths—that increase in density. By incorporating comic-book aesthetics like halftone dots, the production translates “internal noise” into a deliberate, stylized world.

The Result

• Iconographic Integration: Successfully bridged the gap between static album art and motion, reinforcing the band’s overarching brand mythology.
• Technical Narrative Device: Used frame-rate manipulation and saturation shifts as strategic tools to mirror the narrator’s emotional arc from hesitation to impulsive action.
• Visual Cohesion: Delivered a high-impact, multi-layered “universe” that serves as a definitive anchor for the band’s aesthetic identity.