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El Reventón • Music Video
https://www.youtube.com/watch?v=iWKtd-WqHyc The Challenge To position Los Gran Reyes as a central fixture of the Dallas cultural landscape. The goal was to move the band’s identity from a “symbolic” representation of the city to an authentic, “lived” participation in its local scene. The Strategy & Execution In collaboration with director AG Granados, I utilized location and…
Tuve Una Idea • Music Video
https://youtu.be/iJMj5PbuX7M The Challenge To translate the internal chaos of the song’s narrative—impulsivity, anxiety, and obsessive focus—into a cohesive visual language. The objective was to create a narrative-driven performance that integrated the band’s existing album iconography (moths symbolizing a restless, ADHD mind) into a dynamic motion environment. The Strategy & Execution I engineered a visual progression…
Band Editorial
The Challenge To pivot the band’s visual narrative away from the “musician” trope and toward a sophisticated cultural identity. The objective was to transcend the standard performance-based imagery and establish a commanding, editorial-forward presence that would serve as the definitive visual anchor for a touring cycle. The Strategy & Execution I developed a visual language…